REXDALE WOMEN’S CENTRE

The Rexdale Women’s Centre (RWC) is a non-profit organization committed to empowering women and their families. My long-standing relationship with RWC spans over a decade as a sole proprietor and, more recently, as their Digital Communication Specialist for the past two years. I developed and implemented a comprehensive digital communications strategy in this role, managing social media, website updates, print materials, newsletters, and targeted campaigns. Collaborating with 12 internal departments and external partners, I created impactful promotional materials and coordinated campaigns that significantly increased the organization’s visibility. I also led the complete redesign of their website, improving its accessibility, navigation, and overall user experience.

DELIVERABLES

Social Media
Web Design
UX/UI
Web Development
Thinkific Course
Print Materials
Content Creation
Powerpoint Presentations
Pull-out Banner
Illustrations
Photography
Workshops

Social Media

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Website

I led the comprehensive redesign of the Rexdale Women’s Centre website, enhancing accessibility, navigation, and SEO to better serve its audience. I refined all website content and applied UX/UI best practices to improve the user experience and optimize the site’s structure. Transitioning the platform to Squarespace streamlined updates and ensured a modern, visually cohesive design. The final redesign significantly improved usability while aligning the website with the organization’s mission and values.

Employment Partnerships Campaign

I spearheaded a campaign that attracted new employer partnerships for an Employment Training Program by designing a landing page, flyers, emails and presentations and organizing an information session. Collaborating with local organizations, I successfully expanded the campaign’s reach, demonstrating my commitment to fostering inclusivity and driving meaningful change within racialized communities.

I transitioned educational program content developed by the Rexdale Women’s Centre and Western University to the Thinkific platform, enhancing the delivery and accessibility of four online courses for Refugee Assistance Program workers addressing intimate partner violence. With 890 enrollments to date, these courses have demonstrated significant impact and relevance.